Boris Brucher

Home Set is a furniture ensemble that I designed to illustrate the condition of the contemporary living-room. Constructed like a photographic image, this set of furniture appears as a satire of the modern interior which nowadays usually exists in both physical and digital realities. It creates a comic bridge between the need for comfort and social media self-representation, by enabling its users to inhabit a grey area between the two. Susan Sontag: «It would not be wrong to speak of people having a compulsion to photograph to turn experience itself into a way of seeing. Ultimately, having an experience becomes identical with taking a photograph of it, and participating in a public event comes more and more to be equivalent to look at it in photograph form. »
It was designed for my graduation at Design Academy Eindhoven, and exhibited during Dutch Design Week at the Campina Factory from October 19th-27th 2019.

Toile de Jouy is an installation that uses decorative story-telling to communicate about the contemporary issue of industrial farming and animal condition. It is referencing the XVIIIth century French tapestry called Toile de Jouy, which typically represented farming scenes from the times and turned them into ornament. To do so, I used a deep-learning algorithm to apply the aesthetic style of Toile de Jouy onto contemporary farming scenes, then recontextualised it as a tapestry in a classical interior.

Set design for the launch of Chufy's kimono collection at The Webster, NYC. Project designed with Bureau Betak and presented in April 2018.

Set design for Kate Spade Fall Winter 2018 fashion presentation. The theme revolved around Nashville and the Tennessee atmosphere. Project designed with Bureau Betak in New York City, and presented in February 2018.